Emails. Done.

Template Stable

Trial ending

Sent before a trial ends.

trial-ending - billing

v1
billing Stable Latest stable

Trial ending v1

trial-ending - v1

Subject: Your trial is ending soon

Preheader: Upgrade to continue after your trial ends.

Required fields

Name Type Required Description Example
actionButton.url url Yes Action Button URL
Max 2048 characters		 https://example.com/app
trialEndDate text Yes Trial End Date
Max 1000 characters		 June 15, 2026

Optional fields

Name Type Required Description Example
actionButton.label text No Action Button Label
Max 120 characters		 Upgrade
heading text No Heading
Max 180 characters		 Your trial is ending soon
intro text No Intro
Max 1000 characters		 Your trial ends on Trial End Date.
preheader text No Preheader
Max 220 characters		 Upgrade to continue after your trial ends.
subject text No Subject
Max 180 characters		 Your trial is ending soon
upgradeNote text No Upgrade Note
Max 1000 characters		 Upgrade before your trial ends to continue.

Defaults

{
  "actionButton.label": "Upgrade",
  "heading": "Your trial is ending soon",
  "intro": "Your trial ends on {{trialEndDate}}.",
  "preheader": "Upgrade to continue after your trial ends.",
  "subject": "Your trial is ending soon",
  "upgradeNote": "Upgrade before your trial ends to continue."
}

Example data

{
  "templateId": "trial-ending",
  "data": {
    "actionButton": {
      "url": "https://example.com/app"
    },
    "trialEndDate": "June 15, 2026"
  }
}

Template messages

TypeCodeMessage
Return accepted Valid template data can be queued by the send endpoint.
Error missing_required_variable Action Button URL is required.
Error missing_required_variable Trial End Date is required.
Error field_too_long Action Button URL must be 2048 characters or fewer.
Error invalid_url Action Button URL must be a valid http or https URL.
Error field_too_long Trial End Date must be 1000 characters or fewer.
Error field_too_long Action Button Label must be 120 characters or fewer.
Error field_too_long Heading must be 180 characters or fewer.
Error field_too_long Intro must be 1000 characters or fewer.
Error field_too_long Preheader must be 220 characters or fewer.
Error field_too_long Subject must be 180 characters or fewer.
Error field_too_long Upgrade Note must be 1000 characters or fewer.